MIC WEBSITE
For this project I developed the UX as well as the UI Design of the website. The main goal of the Museo Interactivo Mirador in Santiago de Chile is to become “The main science laboratory in latinamerica”. In order to support this goal I decided to improve the following sections in the Website:
General information about opening hours and directions
Easier access to exhibit information
Information about school groups visits preparation
Information about iterative exhibits
As part of my research I visited the museum, which validated the importance of the enhanced Website sections and showed me the kinds of activities that are offered in the museum. Understanding their digital and physical presence helped me create PERSONAS and fine-tune the Name and Branding to communicate the museum’s essence in a better way.
General information about opening hours and directions
Easier access to exhibit information
Information about school groups visits preparation
Information about iterative exhibits
Naming & Branding
Fine-tuning of Name and Branding to communicate the museum's essence in a better way.
Personas
Creation of Personas for a better understanding of the museum audience's needs.
Architecture and Hierarchy
Redesign and analysis of information architecture and hierarchy to achieve the museum's goals.