Marca2 is an ecommerce that sells customized products for kids. The client can choose between a few variants to define what the final product will look like. However 1 out of every 30 users were not satisfied with the final product, mostly because they did not know how the final product would look.

In conjunction with an IT team member, we implemented a previsualization of the final product. The user is able to review and accept how the final product will look, which reduced to 1% client dissatisfaction for this metric.