For CACHAI I did User Research in the form of interviews that allowed me to get valuable insights from the users. For example:
“Being a mom I often feel lonely. I miss talking to other adults. Don’t misunderstand me, I love my children. I just wish being a mom didn’t leave me with a feeling of isolation.“
With this information I created PERSONAS as well as a LEAN CANVAS (adapted) of the service, which helped me create the site architecture and wireframes in order to achieve the main purpose of the website: Bring together toddler moms to allow them to make meaningful connections and build a support network, in a new city. I did the naming as well as the UI Design to make sure the look and feel of CACHAI* was aligned to the strategy of the website.
*Typical chilean expression to ask someone if he/she understood something.